Articles List of helpful articles
What is Email Deliverability?
Deliverablity means the rate at which emails actually make it to subscriber inboxes. Email deliverability failure is usually when an email went to the spam folder or was blocked by the ISP.
How to improve email deliverability
So, how do you make sure your email gets delivered? Luckily there are proven techniques to prevent failures and improve your email delivery rates for the long-term. This guide offers an overview of the steps most businesses need to take to m...
rave about email marketing all the time.
But I need to shoot straight with you about email marketing lest you think it’s some holy grail of marketing.
Your emails are useless unless they actually make it to the user’s inbox.
Let me state that another way so you don’t miss it. If your emails aren’t getting delivered, then email marketing is a massive waste of time and money.
You’ve probably read all the tips about subject lines, open rates, engaging content, powerful CTAs, and strategic em...
When looking to grow a business or attract new customers, marketers know email will deliver. Email is the marketing channel generating the highest ROI. In fact, for every $1 spent, email marketing generates $44 in ROI and is easy to use and get started with.
People today are bombarded with information, and marketers are always looking for ways to reach their audience. 74% of online consumers get frustrated when content appears to have nothing to do with their interests. Sending relevant ema...
When sending a campaign, you are able to use a number of custom tags and filters.
Most common tags are listed below:
Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.
Despite its name, the CAN-SPAM Act doesn’t apply just to bulk email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a comme...